Paid advertising
Paid digital advertising buys targeted placements across financial websites, apps, search, and social platforms. We plan, build, and optimize campaigns that reach investor-intent audiences, and we work within each platform's financial advertising policies.
What's included
- Channel mixProgrammatic display, native, search, social, and video, chosen for your goals.
- Investor targetingFinance-content placements, interest and lookalike audiences, and retargeting of site visitors.
- CreativeStatic, animated, and video ads, plus the landing pages they point to.
- Policy complianceCampaigns built to each platform's current rules for financial ads.
- OptimizationOngoing tests of audiences and creative, with budget moved to what performs.
- ReportingImpressions, clicks, cost per click, and cost per result, by channel.
How it works
Plan
Goals, budget, channels, and audiences, agreed in writing.
Build
Ads, landing pages, and tracking set up and approved.
Optimize
We test and adjust while the campaign runs.
Report
Clear numbers by channel, every week.
Common questions
Can public companies advertise their stock online?
Often, yes, within limits. Ad platforms have their own policies for financial products and services, and some restrict or require approval for content about securities. Policies differ by platform and change often, so we check each one before a campaign launches.
What is programmatic advertising?
Programmatic advertising is the automated buying of ad placements across many websites and apps at once, usually through real-time auctions. It lets a campaign reach a defined audience wherever they browse.
How do you measure paid ads?
We track impressions, clicks, cost per click, and the actions that matter after the click, such as page visits and sign-ups, using tagged links and site analytics.
Often combined with
Let's get your story seen.
Tell us your ticker and your goals. We'll come back with a channel plan built for your news.